Search engine optimization is one method of doing Internet marketing which considers such factors as how search engines operate, what people search for, what keywords are typed into search engines, and which search engines are used by people. In this article, I will be discussing the SEO Tips That Positively Impact Your Search Engine Rankings

This article can build you understand this concept better, and gives you hints on improving your website’s visibility.

Below are some of the essential factors that you can overlook and consider while optimizing your website:

Keyword’s Density

Setting up your website for SEO, keep a watch out for keyword density. Want your major keywords at approximately 1 to 2 percent of the entire text. Anything greater than about 3 percent begins to look suspicious to the internet search engine as though you’re using Keyword stuffing to improve page rank.

Great Content

One of the undisputed best strategies to make it to the top of the search engine results page is using great content.  People will naturally want to return to your site if you regularly offer entertaining or interesting information.  If you struggle to come up with good content, it could be beneficial to employ a professional writer.

Relevance

When it comes to gaining higher positions in search engine rankings, you have to focus on relevancy. You can only raise your position if the search engines notice that your site is valuable to visitors. Just solely relying on SEO will not build your ranking, you need to provide great content that will aid your viewers too.

Content Promotion

A way to bring your site to the peak of a listing in a search engine is to promote your site or product on several different aggregators websites like Delicious, Fark, Reddit, or StumbleUpon.  The more prominent linkages it is possible to create through websites like these will provide more credibility to your website.  This will, in turn, provide the search bots more proof your site is valuable and worth placing close to the top.

Quality Backlinks

Always try to get links from quality sites. The criteria that you can consider to measure the quality of a link is based on quality content. Instead of checking each link manually, again what you can do is to find domain authority factor of Moz or even Domain rating of Ahref. This way, you can check the quality of many sites in less time. Consider links with these factors:

  1. High Domain Authority or Domain Rating (Get to know the difference between both)
  2. Low spam score
  3. Strong Referring Domains
  4. The content quality of that link should be high
  5. There should be less ad to content ratio
  6. The backlinks profile of a link should be clean
  7. The content niche should be relevant to your niche
  8. The website should have a good look and feel

Other On-Page Important Factors

There are certain important factors that should be considered if you want your site to perform well on search engine result pages. These factors are as mentioned below:

  1. Optimized Meta Title and Description
  2. Usable Website Architecture
  3. Less site page loading speed
  4. SSL Certificates
  5. Secure Https
  6. Easy to remember domain name
  7. Dedicated Hosting
  8. Easy to understandable content
  9. Optimized Images
  10. HTML (free from errors)
  11. Good site navigation

Apart from all of the above factors, it is also important to consider search engine algorithm updates. It is essential to know about each of the Google algorithm updates. What each of the updates does and how it can impact your site if you don’t consider it. Let’s get to know the significant updates that have been released by Google.

Major Search Engine Algorithm Updates

Please note that it may take some time to come into ranking so try not to be impatient. Because of the way search engine algorithms work, it can sometimes take months to reap the rewards of today’s effects. As long as the SEO methods you are using are reliable, try to think of the work that you are doing today as a long term investment for the future.

Humming Bird

To understand the purpose of this Google algorithm update, you have to know about the “Knowledge Graph”. Despite giving results in pure organic listing, Google had started showing the results as an answer to a query as shown below.

Google Panda Algorithm Update

Nothing will get you in trouble with search engines quicker than plagiarizing content for your website.  So always make certain the content you are writing or accepting from other authors is 100% original and isn’t found elsewhere online.  In the event you or your contributor is composing an article, it has to be completely reworked.  The topic may be exactly the same, but the wording cannot.  If your website has thin material or not up to the mark, your site has opportunities to get hit by Google Panda upgrade.

 Penguin Update

With this update, Google can penalize all those websites that use SEO techniques such as keywords stuffing, cloaking, link exchange, creation of duplicate content and other numbers of spam factors. This algorithm update is associated with the “over-optimization penalty”.

To learn more about Google Algorithm updates, consider the blog about the search engine and its algorithms. You will get information about all of the major search engine updates.

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